When it comes to your customer’s buying experience, color psychology plays a pivotal role. Sales teams can make use of color theory to customise the experience based on the customer’s priorities. Accurately determining and actioning color personalities also allows team members to identify their strengths and weaknesses as well as those of others. In TGF Color Consultancy’s Sales Matrix Training Program, leading color consultant Fatima Al Shirawi identifies the key points on how color affects mood and behaviour, grows team development and helps to reach revenue goals. Keep reading to discover more about color personalities and how your sales team can benefit from the science of color.
How Color Psychology Aids Growth And Productivity In Sales
The Color Affects Theory by Angela Wright describes color personalities that are formed from a set of patterns reflected in human behaviour. These patterns describe the effect of an individual color on our mood and behaviour. By changing your environment and the colors that you wear, you can identify the colors that enhance your productivity, motivation and performance and those that don’t. These behaviour patterns also indicate customer preferences, where they originate from and how to cater to these needs when making a sale.
How Color Psychology Can Help Your Sales Team Connect With Customers
As already mentioned, the patterns of human behaviour and individual preferences in color psychology are referred to as a color personality or ‘light’. It is important for a sales team to understand these color theory preferences and relate them to the customer’s lifestyle. A sales team can also support each other in selling by knowing when and where they can apply their strengths. For example, if a customer presents as a Fire Light color personality, a sales team member who is well travelled or very interested in different cultures will be able to focus on the customers’ priorities more easily when it comes to a product. By teaching your sales team how to identify different color personalities effectively you are simultaneously teaching them how to identify other team members who can assist with prioritisation for the customer. Click here to read more about what each color represents.
How color symbolism can help to sell to customers through branding
Color psychology varies in different industries and there is a lot that is being intentionally communicated through color. The fashion industry tends to have a predominant color of black which has a sense of eliteness, authority and elegance. The automobile industry has a predominant color of grey due to culture and the association of cars with metal and the color grey. Valentine’s Day has a strong disposition to red because it symbolises love but there are actually 3 colors that represent love (pink, green and red). Red drives urgency and symbolises that whatever is being sold is needed immediately. These dominant colors symbolise character and personality traits that the customer may prioritise.
Introduce Your Sales Team To Leading Color Consultant, Fatima Alshirawi
To learn more about how color psychology can help your sales team thrive and drive revenue, the Sales Matrix Training Program is a great tool to propel your team to integrate color psychology into practice fully. This course is taught by leading color consultant, Fatima Alshirawi. Book your free strategy call today. Fatima empowers people and organisations to reach their desired goals through the power of color and hosts regular corporate events and workshops to support teams in their strategic plans.
