The Gracious F is the leading colour solutions consultancy in GCC, dedicated to assisting people and organizations in benefitting through the power of Colour Science and Psychology.

Established in 2008, based in Dubai, The Gracious F has assisted a variety of individuals and businesses and holds a Portfolio of national and international organizations.

The Gracious F was founded by Fatima E. Al Shirawi, the colour specialist, an independent and modern business woman from the United Arab Emirates.

What does The Gracious F do?

Successfully combining colour psychology in all spectrums of individual rebranding, and self-development. Businesses that are looking to enhance their awareness and strategy, through colour solutions in branding and marketing, luxury retail training, Public Relations (PR), workshops, or residential and corporate interior design.


Our vision is to help both individuals and organisations achieve their ambitions, dreams and goals, through the support of colour psychology. From reducing stress and anxiety to increasing commercial awareness. A secret to Rebranding an individual or increasing any organizations revenue stream.

Fatima E. Al Shirawi

Fatima Al Shirawi is an Emirati founder and entrepreneur of The Gracious F Colour Consulting Company.

With a passion for travel and education, Fatima started her journey as a graduate of George Washington University with a BA in Sociology and Marketing. Continuing her quest for knowledge and exploration of the fashion capitals of Europe, led Fatima on to qualifications from Polimoda Fashion School in Florence and London College of Fashion. From there onwards Fatima qualified as a certified colour consultant from the Colour Affects Institute.

Fatima now uses her background in sociology and marketing with the support of colour psychology to understand how culture and religion play a role in our environment and what people are seeking in multi-cultural destinations and global capitals. Leading her to becoming an expert in Colour Psychology in individual and consumer behavior.


Business Leader Award

Winner of the Middle East, North Africa & Asia Best Business Leader Awards 2015 – 10th December 2015 – Burj Al Arab, Dubai


Honorary Awards for outstanding leading business Women across the MENA

APEA Award

Asia Pacific Enterprise Awards winner in 2015

SME Award

SME Beyond Borders. Global Model for Success Award