The Gracious F is the leading colour solutions consultancy in GCC, dedicated to assisting people and organizations in benefitting through the power of Colour Science and Psychology.Established in 2008, based in Dubai, The Gracious F has assisted a variety of individuals and businesses and holds a Portfolio of national and international organizations.

The Gracious F was founded by Fatima E. Al Shirawi, leading entrepreneur in GCC.

Our vision is to help both individuals and organisations achieve their ambitions, dreams and goals, through the support of colour psychology. INDIVIDUALS – Reduce Stress / Anxiety / Achieve your goals ORGANIZATIONS – Increase commercial Awareness / Enhance motivation / Increase productivity / drive results / build your identity

How the gracious F can work with you?

Successfully combining colour psychology in all spectrums of individual re-branding and self-development, to businesses that are looking to enhance their awareness and strategy through colour solutions in branding & marketing, Luxury Retail training, PR, Workshops or residential and corporate interior design.

Fatima E. Al Shirawi

Fatima Al Shirawi is an Emirati founder and entrepreneur of The Gracious F Colour Consulting Company.

With a Passion for Travel, education and giving back to the community.

  • BA in Sociology and Marketing from George Washington University, DC
  • Short course in Fashion Design from Polimoda Institute in Florence , BA in – Fashion design from London College of Fashion
  • Certified Colour Consultant from the Colour Affects Institute.
Fatima Al Shirawi Values
  • Empowering women to be educated and their best self individually and professionally
  • Sharing her knowledge and expertise to serve the community and support local and youth talent
  • Learning every day and developing helping her team to grow and exceed in their individual and professional lives.


Business Leader Award

Winner of the Middle East, North Africa & Asia Best Business Leader Awards 2015 – 10th December 2015 – Burj Al Arab, Dubai


Honorary Awards for outstanding leading business Women across the MENA

APEA Award

Asia Pacific Enterprise Awards winner in 2015

SME Award

SME Beyond Borders. Global Model for Success Award