What does the colour matrix consist of:
- The introduction to colour theory
- Identifying the four personality groups within colour science and its impact on consumer behaviour and preferences
- Learning about the sales tools within the four personality groups
- Identifying the target market and customers through the four colour groups
- Exercises on colour personality
- Examples on the application of colour personality groups within the brand collections
Our Colour Matrix Introduction Program:
Day 1 - Understanding the concept of colour psychology - a 3-hour theory based session
*Day 2 - General application of the concepts to the brand - a 3-hour practical session
*Day 2 - can also include tailored-made training sessions for different segments of the brand depending on the requirements
Benefits
- Builds an understanding of the customer through customer profiling based on colour personalities in a sophisticated and discreet manner
- Equips the sales team with the ability to ask the right questions, listen effectively and close the sale
- Has a positive and direct impact on KPIs (mainly UPT & ATV)
- Has an impact on the overall revenue and performance
- Creates a sense of brand love, trust, and loyalty among customers
The art of customer profiling through an exclusive science such as colour psychology enables the brand to offer a product or service that meets the needs, wants and preferences of their target market. Discreet and effective customer profiling is the key to creating brand trust and loyalty within the ever-growing competitive market.
