Our collaboration with Vhernier, the renowned Italian jewellery maker started when the brand first established its presence in Dubai.
This high end luxury jeweller had to be placed in the in the upper level of the jewellery market.
Given that clients of the luxury market are known for their loyalty to the jewellers and the jewellery brands due to years of trade with them, our task was to make a lasting impression in their minds of this distinguished brand.
Our scope of work involved redesigning the display of jewellery items in the store in a manner to provide visibility to the pieces.The Gracious F analysed the pieces and grouped them by colours, then placed them in the correct light.
The store’s showcase windows had all four colour groups that represent different nationalities in order to attract the widest range of clientele in the market.
Using such an approach proved its effectiveness by increasing in-store traffic, henceforth sales.