Fatima E. Al Shirawi

The inspiration behind the establishment of the Aesthetics and lifestyle consulting brand The Gracious F, is founder and entrepreneur Fatima E. Al Shirawi – an independent and modern woman from the United Arab Emirates.

With a passion for travel and education, Fatima started her journey as a graduate of George Washington University with a BA in Sociology and Marketing. She enriched her knowledge and real life experience by exploring the fashion capitals of the world, which lead to her gaining her qualifications from Polimoda Fashion School in Florence and London College of Fashion. To complement her achievements, Fatima also qualified as a certified colour consultant from the Colour Affects Institute.

Returning to her home country, she started a new phase of her journey, where she is implementing her know how by advising individuals and corporates on the different areas that can be enhanced to achieve their goals in one of the most cosmopolitan cities in the world, Dubai.


Business Leader Award

Winner of the Middle East, North Africa & Asia Best Business Leader Awards 2015 – 10th December 2015 – Burj Al Arab, Dubai


Honorary Awards for outstanding leading business Women across the MENA

APEA Award

Asia Pacific Enterprise Awards winner in 2015

SME Award

SME Beyond Borders. Global Model for Success Award